Constant Contact Email Editor | UX Research, UX Design

Competitive analysis, meta-analysis, moderated and unmoderated user testing, interaction design

New Email Editor
Next-generation E-mail Editor

The Project

Ongoing research and design work to replace the company's legacy email editor with a state-of-the-art product.

The Problem

As a long-time provider of e-mail marketing tools, the company faced an ongoing struggle to remain competitive in the market while still ensuring success for existing users. The legacy email editor needed a complete overhaul to continue to attract new customers, while current customers needed to be shielded from disruptions that could keep them from meeting their business needs.

Legacy Email Editor
Legacy E-mail Editor

The Approach

Project activities included:

In addition, a separate study was conducted to gain insight into how existing users can be successfully transitioned to a substantially modified product.

The Result

The design continues to evolve to provide users with a state-of-the-art editing experience. Design enhancements and improvements reflect best practices and emerging interaction patterns, are informed by past and ongoing usability results, and include access to support for users who need it.

My Role