SeniorsOutdoors.com | Research, Design, Development

Content inventory, information architecture, prototyping (paper, Axure), user testing (card sort, reverse card sort), Wordpress theming, PHP, HTML/CSS, responsive design, Javascript/jQuery

New site
Redesigned Site

The Project

As a freelance project, I redesigned the website for Seniors Outdoors, a club for active seniors in Durango, Colorado.

The Problem

The club's previous site was dated and had a shallow structure with long pages of dense text, making content on the site difficult to access. In addition, club members were increasingly expressing a desire to be able to access information from their mobile devices, which the old site did not support.

Current Seniors Outdoors site
Previous Site

The Approach

The project included a number of activities:

  1. Content inventory and proposed restructuring of the site's information architecture
  2. User testing consisting of a card sort and tree test to validate and refine the proposed IA
  3. Development of both paper & pencil and Axure prototypes
  4. Development of the redesigned site using WordPress as the CMS

Development Details

I used the following techniques to develop the site:

The site was launched in March 2017 and is being maintained and updated by the club's webmaster with minimal support needed from me. The site has received positive feedback from users.

Live site

Github repo

The Result

Features of the redesigned site include:

My Role

Solo project: I did all research, design and development work.